Put your brand in front of runners planning their next race
Race Calendar is where UK runners search for races by distance, area and date. Your advert sits right alongside the races they're looking at.
Make an enquiryA running audience, actively searching
Every visitor is a runner, or someone planning a race. They arrive from Google, the AI assistants and word of mouth, looking for their next event.
Thousandsof runners visit Race Calendar every week, and it's growing fast
Page 1of Google for UK race searches, and cited in Google's AI Overviews
2,000+upcoming UK races on the calendar, from 5Ks to ultras
Where your advert appears
Race listings
Among the races
A sponsored card in the race results on the homepage, city and region pages, styled like the races around it and clearly labelled as sponsored.
Race pages
On individual race pages
A card in the "Plan your race" section, seen by runners looking at a specific race: the moment they're thinking about kit, travel and race day.
What's included
Real views onlyA view counts only when your advert is actually on screen, not just loaded on the page.
Monthly reportViews and clicks for your advert every month, so you can see what it's doing.
Limited sharingNo more than three advertisers share a placement at any one time.
What your advert looks like
Built to sit naturally among the races
Your advert is the same size and shape as the race cards around it, clearly labelled as sponsored, with your own image, headline and link.
- Your image, with your brand colour behind it
- A headline, a short tag (a price or an offer) and a line underneath
- Your logo, and a button to your website
Make an enquiry
Tell us a little about your brand and what you'd like to promote, and we'll come back to you with options and rates.
We work with brands that suit runners: kit, nutrition, recovery, travel, events and services. Every advert is checked before it goes live.
Prefer email? hello@racecalendar.co.uk